Webinar

How to win in Germany as a Danish company

On-demand

Ready for a German telling Danish companies how to succeed in Germany (in English, not German)? 🥳

 

Germany is the biggest export market for Danish companies.

 

But it doesn't come easy.

 

If you just copy/paste your Danish store into Germany, you're in for a bad time from the start.

 

We have the recipe - from an actual German - and we're willing to share it with you:

 

This one-hour session brings together Juan Felipe Simonsen and Steffen Jecke, CEO of Projecter from Leipzig, Germany. As part of the Obsidian Group, they know exactly what it takes to help Danish companies thrive across borders.

 

We’ll cover everything from:

  • How to be successful in Germany as Danish company

  • Target audiences in Germany, regional differences, channel and media mix

  • Best practices regarding digital marketing

  • Website, UX, content marketing and checkout (payment, postal service) best practices

  • Expected service level (regarding returns, fees, etc.)

  • Strategic positioning coming from Denmark in Germany

  • Typical challenges for Danish companies (not as much used to big players like Amazon, etc.)

Juan Felipe Simonsen

Engagement Partner, Obsidian Digital

Juan er Engagement Partner i Obsidian Digital. Han arbejder med både B2B og B2C kunder i alle størrelser. Han har arbejdet med performance marketing i over 6 år og er særligt glad for det tekniske og kodning - og er derfor lidt af en nørd med en stor kærlighed til AI.

Steffen Jecke

CEO, Projecter GmbH

Steffen Jecke is the CEO and Head of Content & Creative, specializing in digital marketing strategies, content creation, and performance marketing. With years of experience in the industry, he is also an author, speaker, and lecturer, sharing insights on the latest marketing trends. Outside of work, he hosts the podcast "verklickt & zugenäht," where he explores various topics with a creative twist.